Review: Colgate® Optic White™ Toothbrush + Whitening Pen


[Originally published on 3/5/2014]2014-03-05 19.50.59

Whitening teeth can often be expensive. Not to mention the hassle of using various whitening agents. Last month, Colgate® introduced a new breakthrough product to the Optic White line. The Colgate® Optic White™ Toothbrush + Whitening Pen offers convenience and time efficiency because it’s easy to use and affordable.

The toothbrush includes a built-in whitening pen, so you can Brush.Whiten.Go. ™

The three easy steps:

Brush – Brush as you normally would with your toothbrush.

Whiten – Twist the bottom of pen and apply the gel. It takes only seconds to apply and adhere to your teeth. No waiting, no rinsing.

Go – Store pen inside brush.

*A clinical study shows that, using the Colgate® Optic White™ Toothbrush + Whitening Pen twice daily will help achieve whiter teeth in 2 days.

Review: I followed the steps to insert the whitening pen into the toothbrush. I first brushed my teeth using Colgate® brand toothpaste. There are two new Colgate toothpaste; the Colgate® Optic White® Platinum Whiten and Protect™ Toothpaste, and Colgate® Optic White® & Radiant Toothpaste. Using the toothpaste with the whitening brush will result in whiter teeth. There isn’t much work involved in using pen, and it’s easy! Carry it on the go! The toothbrush is also effective in removing stains on teeth and polishing bristles. The gel in the built-in Optic White™ Whitening Pen contains hydrogen peroxide, which is clinically proven to provide effective whitening. I also appreciate that it isn’t harsh or damaging to teeth. Furthermore, there’s no strong smell or taste.

Colgate® Optic White™ Toothbrush + Whitening Pen is available at mass retailers and grocery stores nationwide.

[Disclaimer: The author was given Colgate® Optic White™ from Colgate-Palmolive in exchange for a fair and honest review.


  1. I haven’t tested or reviewed this whitening product myself, so thanks for sharing!

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